This newsletter hopes to help us stay focused and forward-thinking. Our aim is to navigate the sea of information, ensuring that our stories not only endure but sail into the future.
At the heart of effective media lies an unchanging element: human emotion. In these times of rapid change, it’s especially important to remember that our agency network boasts a rich history of captivating nations across the globe with simple yet powerful stories.
Our craft is, and will always remain, timeless.
But the AI revolution beckons us to update our tools.
How do we do that when there’s so much change to keep up with?
ChatGPT isn’t human. But it is designed to mimic human intelligence. Researchers found that when prompted with emotional stimuli, ChatGPT’s performance improves. This means, if you use phrases like, “this is very important for my…