This newsletter hopes to help us stay focused and forward-thinking. Our aim is to navigate the sea of information, ensuring that our stories not only endure but sail into the future.
At the heart of effective media lies an unchanging element: human emotion. In these times of rapid change, it’s especially important to remember that our agency network boasts a rich history of captivating nations across the globe with simple yet powerful stories.
Our craft is, and will always remain, timeless.
But the AI revolution beckons us to update our tools.
How do we do that when there’s so much change to keep up with?
Latest
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Prompting 101: Writing With GPT
As one goal of AI&Eve is to help us get accustomed to artificial intelligence and augmentation tools, we want to create little video tutorials for you so you can see the ways we use AI…
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Real meets virtual world in new COACH spring campaign
A new creative expression of mixed reality Starting with the first of five chapters, Coach has unveiled its spring collection with a campaign that blurs the lines between reality and virtual world. The computer-generated Japanese…
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In the age of AI, emotional intelligence matters more than ever
A success story in customer serviceA month ago, Klarna introduced its very own AI assistant, powered by OpenAI, enhancing shopping and payment experiences for its 150 million global users. The assistant handles various tasks such…
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Sam Altman Says AI Will Handle “95%” of Marketing Work Done by Agencies and Creatives
Sam Altman, in insights from the book “Our AI Journey,” predicts AI will revolutionize marketing by handling a majority of tasks currently done by agencies and creatives, bringing about nearly instant, cost-effective solutions with high…
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What’s the reaction to OpenAI’s Sora?
Last month, OpenAI unveiled Sora, a groundbreaking text-to-video generative AI modeI. Sora has the remarkable ability to generate videos up to one minute long from written prompts, showcasing a significant leap in AI’s capability to…
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Overclock your brainstorming sessions with Freak Facts.
DDB Rand drops a new AI tool. Freak Factory is designed to help strategists and creatives look at any brief from a new angle. It’s based on a creative methodology that Andreas Dahlqvist (CCO NORD…
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Feeling Dumb with AI?
Start Small, Dream Big! by Azize Tuğalan So, we’ve been diving into the AI world for the past year, riding the rollercoaster between “AI is the ultimate problem solver for us” and “AI is here…
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How did A&E Berlin use AI to launch “Share with Care”?
Based on an A.I. insight: With the current rise of AI and deepfake technology, abusing personal data has never been easier. Turning social media into a treasure trove of data which criminals can exploit in…
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Will krea.ai revolutionise storyboarding?
Krea.ai has developed a tool which allows you to generate an image based on a sketch or a simple drawing. As you give the system a main prompt, like “A girl laying in grass, dreamlike,…