Category: Spotlight

  • Real meets virtual world in new COACH spring campaign

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    A new creative expression of mixed reality Starting with the first of five chapters, Coach has unveiled its spring collection with a campaign that blurs the lines between reality and virtual world. The computer-generated Japanese model imma explores what it means to be real, visiting human Coach brand ambassadors Lil Nas X, Camila Mendes, Youngji…

  • How did A&E Berlin use AI to launch “Share with Care”?

    How did A&E Berlin use AI to launch “Share with Care”?

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    Based on an A.I. insight: With the current rise of AI and deepfake technology, abusing personal data has never been easier. Turning social media into a treasure trove of data which criminals can exploit in more ways than ever.  Yet, 75% of parents still share their kids’ data on social media, unaware that they are…