Category: News
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In the age of AI, emotional intelligence matters more than ever
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in NewsA success story in customer serviceA month ago, Klarna introduced its very own AI assistant, powered by OpenAI, enhancing shopping and payment experiences for its 150 million global users. The assistant handles various tasks such as customer service, refunds, and fostering financial habits. This advancement aligns with Klarna’s vision for an AI-powered financial assistant, aiming…
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Sam Altman Says AI Will Handle “95%” of Marketing Work Done by Agencies and Creatives
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in NewsSam Altman, in insights from the book “Our AI Journey,” predicts AI will revolutionize marketing by handling a majority of tasks currently done by agencies and creatives, bringing about nearly instant, cost-effective solutions with high accuracy. The authors of the book, Adam Brotman and Andy Sack, are publishing sections for the book “Our AI Journey”…
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Will Google’s Gemini end ChatGPT’s reign?
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in NewsAI is now in its Gemini era, according to Google You thought streaming wars were scary? Well, it seems like we’re gearing up for a whole new level. Google teased Gemini, their multimodal AI model, a while ago, and now they’re getting ready for launch. As Google describes it, Gemini is made for multimodality —…
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Overclock your brainstorming sessions with Freak Facts.
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in NewsDDB Rand drops a new AI tool. Freak Factory is designed to help strategists and creatives look at any brief from a new angle. It’s based on a creative methodology that Andreas Dahlqvist (CCO NORD DDB) has been championing for years. The idea is simple: to unlock any brief you don’t just need an insight,…