Sam Altman, in insights from the book “Our AI Journey,” predicts AI will revolutionize marketing by handling a majority of tasks currently done by agencies and creatives, bringing about nearly instant, cost-effective solutions with high accuracy. The authors of the book, Adam Brotman and Andy Sack, are publishing sections for the book “Our AI Journey” as they write, and one of the chapters include an interview with OpenAI CEO Sam Altman.

Brotman and Sack, as they both have background which touched marketing, asked Altman:

“[…] what do you think AGI will mean for us, and for consumer brand marketers trying to create ad campaigns and the like to build their companies?”

Here is Altman’s response:

“Oh, for that? It will mean that 95% of what marketers use agencies, strategists, and creative professionals for today will easily, nearly instantly and at almost no cost be handled by the AI — and the AI will likely be able to test the creative against real or synthetic customer focus groups for predicting results and optimizing. Again, all free, instant, and nearly perfect. Images, videos, campaign ideas? No problem.”

Upon learning about Altman’s predictions, Marketing AI Institute founder/CEO Paul Roetzer asked, “Why isn’t this in all the major media outlets as a quote? Sam doesn’t say this kind of stuff directly.”

Here is what the internet thinks about this kind of stuff…

And here’s our favorite response…

Yikes, indeed, Director Consumer Insights 1.

But here is our take.
Whether we like it or not, more and more capable models will be developed. Last year, OpenAI went through a chaotic period. The board was claiming that the organization strayed far from its original purpose of research, and was getting more and more commercialized. The board had removed Sam Altman as CEO, only for him to return after a short while. Now, the big tech is in the AGI race. Artificial general intelligence (AGI) is a type of strong artificial intelligence (AI) that can perform as well or better than humans on a wide range of cognitive tasks, as opposed to narrow AI, which is designed for specific tasks.

AGI might be scary for humans and our jobs. But if you’ve seen Oppenheimer, you know how it goes with these dangerous technologies. If we don’t build it, our competitors will. So they’re all building it. And they’re all trying to one up each other. Therefore, more and more capable models are coming out each day.

What this means for us is – for the time being, we have to at least experiment with these models. Find ways in which we can use their help.
But in essence, we just keep doing what we do. That’s what appeals to people, consumer or client alike.
Feelings first, crafted with care. (Now with augmented thinking!)

For more detailed insights, visit the original article on the Marketing AI Institute’s website​​.