DDB Rand drops a new AI tool.

Freak Factory is designed to help strategists and creatives look at any brief from a new angle. It’s based on a creative methodology that Andreas Dahlqvist (CCO NORD DDB) has been championing for years. The idea is simple: to unlock any brief you don’t just need an insight, you need a freak fact – a fact that will blow your mind and help you look at the problem from a completely new angle. To make finding Freak Facts easier, RAND DDB team has developed an AI tool.

They digested a whole bunch of pop-science sources and now all it takes is you entering your brief and the AI will look for the most potentially relevant freak-facts and will present them to you, together with the links to the sources. Now, time to get freaky with the facts!

Try it here!